Cutting Through the Noise: A Guide for Yoga Teachers to Stand Out Online

July 18, 2023

Yoga Career

How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

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MORE ABOUT ME

Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

In an increasingly crowded digital landscape, yoga teachers often find it challenging to distinguish themselves and make a genuine connection with potential students. If you’re a yoga teacher feeling invisible in the crowded social media sphere, this blog post is for you.

Let’s explore some common mistakes that could be affecting your online visibility and some practical solutions to these problems.

Common Mistakes Affecting Your Online Visibility

1. Trying to Appeal to Everyone When you try to appeal to everyone, you resonate with no one. Clearly defining your target audience is crucial. For instance, instead of just saying you’re a yoga teacher for everyone, specifying that you offer online yoga for new mothers seeking core strength recovery makes your proposition more compelling.

2. Posting Just for the Sake of Posting Not all content is good content. If your posts aren’t engaging, valuable, or relatable to your audience, they will lose interest. Remember, quality over quantity is a golden rule in content creation.

3. Ignoring SEO Optimizing your social media profiles and posts with relevant keywords significantly boosts your visibility. Utilize the searchable sections of your profiles effectively by incorporating keywords that your ideal client might be looking for.

4. Inconsistency Regular posts not only help to remain visible to your followers but also reflect your commitment. Ensure that your online presence isn’t sporadic, but consistent and reliable.

5. Not Engaging with Your Audience Social media is a two-way street. If you’re not interacting with your followers, they’re likely to disengage with you. Make sure to respond to comments and messages and show appreciation for their engagement.

6. Neglecting Other Platforms While Instagram is popular, it isn’t the only platform out there. Diversify your online presence to reach a wider audience.

Rethinking Your Content Strategy

If your current messaging and content aren’t getting the results you want, you might be making one or more of these mistakes. To connect and engage with potential students, your messaging should be clear, compelling, and tailored to your target audience.

Visual appeal and digestibility of your content also play a crucial role. Is your content providing value? If not, it’s time to rethink your content strategy.

Beyond Instagram: Your Business Exists Elsewhere Too

Perhaps one of the most significant missteps is considering your Instagram account to be your entire business. While it’s a powerful marketing tool, it doesn’t define your business. Your services, products, branding, and customer service skills, these all make up your business.

Expanding Your Reach Beyond Social Media

Don’t limit your presence to social media. Diversify your online presence. Start a blog or a podcast, offer online classes or workshops, join online communities related to yoga, or write for yoga magazines.

Moreover, don’t underestimate the power of offline marketing. Networking events, community classes, or partnerships with local businesses can also help you reach more potential students.

Your goal is not to be everywhere but to be where your ideal students are, both online and offline. Always provide value and share your unique story.

In the words of Simon Sinek, “If you are not remarkable, you are invisible.” Don’t be another yoga post in the feed. Be remarkable, be visible, and build a community of students who value and love what you do.

If you’re struggling with your messaging or offers, feel free to connect. We can discuss how to make you more visible and grow your business effectively.

Listen to the full podcast episode here, and stay tuned for more content marketing and business lessons coming soon!

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How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

You'll also love

search the post index

MORE ABOUT ME

Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

I am a Business Coach for Online Coaches, Service Providers, and Creators who are scaling to 6 figures using killer messaging, irresistible offers and simple sales strategies.

How can you trust that I’ll help you build a profitable, scalable business that supports the life you want? Because I’ve done it myself and helped over thousand online entrepreneurs do the same!

With dozens of online programs bringing tons of recurring monthly revenue for 4 years, and over thousand clients, I know exactly what you need to build a sustainable, simple and scalable business online.

My mission is to help you create a beautiful business you love that allows you to work less and earn more. It's not just about making a living—it's about feeling more empowered than ever, achieving amazing results in your business and life, and knowing you have the confidence and tools to do anything.

As a mom of a 5 years old boy living on a tiny 7km2 island in Asia, making multi-six-figures every year, only working 4 days per week, I know you can have it all. 

Ready to create a business that supports the life of freedom and success you deserve? This is just the beginning...

Hi, I'm Gwen!

Yes, please!

The first step to launch is to grow your community with ideal students! Grab this free PDF Guide with 30 free resources ideas you can create to attract the perfect students in your online community and grow your email list before announcing your program!

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