The Game-Changer in Your Yoga Career: Identifying Your Ideal Student

September 7, 2023

Yoga Teacher's Life

How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

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Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

Have you ever taught a yoga class and felt like the energy in the room wasn’t quite right? Maybe you were teaching a challenging sequence to a group that seemed disengaged or even frustrated. If this sounds familiar, you’re not alone. This is often a sign that you haven’t identified your ideal yoga student. In this post, we’re diving deep into why identifying your ideal yoga student is not only essential but transformative for your yoga career.

The Importance of Knowing Your Audience:
When you know your ideal yoga student, you can:

  1. Tailor your classes to better meet their needs
  2. Communicate more effectively in your marketing
  3. Build a loyal student base that keeps coming back

Remember, you’re not just a yoga teacher; you’re also a business owner and marketer. Knowing your ideal student is critical for all aspects of your career, from teaching classes to promoting workshops and online programs.

Real-life Examples: Take Sarah, for instance. She pivoted her career by focusing on teaching restorative yoga to overworked professionals. She even used LinkedIn to market her classes, using language that spoke directly to corporate stress. Her classes are now always packed, proving the importance of knowing your audience inside and out.

The Practical Steps:

  1. Talk to Your Students: Surveys, feedback forms, or even casual conversations can offer incredible insights.
  2. Analyze: Look at who’s coming to your classes now and who you wish were coming.
  3. Test and Tweak: Don’t be afraid to adjust your offerings or pricing to better suit your target audience.

The Challenges and How to Overcome Them:
Of course, it’s not always smooth sailing. You might find that your ideal students can’t make it to your class times or can’t afford your pricing. That’s okay—being a yoga teacher means being flexible (and I’m not just talking about asanas). Be willing to adapt your business model and offerings based on your findings.


Identifying your ideal yoga student isn’t just some trendy marketing term; it’s the backbone of a successful and fulfilling yoga career. And the best part? Once you know who you’re serving, the word “struggle” starts to fade from your vocabulary.

Take Action

Want to get even clearer on your ideal student and what your next steps should be? Take our “What’s Your Yoga Teacher Archetype” quiz. You’ll get personalized tips and a whole lot more to help you on your journey. Take the quiz now.

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How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

You'll also love

search the post index

MORE ABOUT ME

Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

I am a Business Coach for Online Coaches, Service Providers, and Creators who are scaling to 6 figures using killer messaging, irresistible offers and simple sales strategies.

How can you trust that I’ll help you build a profitable, scalable business that supports the life you want? Because I’ve done it myself and helped over thousand online entrepreneurs do the same!

With dozens of online programs bringing tons of recurring monthly revenue for 4 years, and over thousand clients, I know exactly what you need to build a sustainable, simple and scalable business online.

My mission is to help you create a beautiful business you love that allows you to work less and earn more. It's not just about making a living—it's about feeling more empowered than ever, achieving amazing results in your business and life, and knowing you have the confidence and tools to do anything.

As a mom of a 5 years old boy living on a tiny 7km2 island in Asia, making multi-six-figures every year, only working 4 days per week, I know you can have it all. 

Ready to create a business that supports the life of freedom and success you deserve? This is just the beginning...

Hi, I'm Gwen!

Yes, please!

The first step to launch is to grow your community with ideal students! Grab this free PDF Guide with 30 free resources ideas you can create to attract the perfect students in your online community and grow your email list before announcing your program!

30 Irresistible Lead Magnet Ideas Your Audience Will Actually Want To Sign Up For

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