This is my exact process to create courses and programs

November 16, 2023

Yoga Career

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Helped hundreds of women build their dream businesses, breaking the rules and becoming their most authentic self since 2016, from a tiny island called Nusa Lembongan, located next to Bali (Indonesia). I love freediving and spending time with my 2 rescue doggies, hubby and 6 years old boy.

I'm GWEN — Business mentor & mindset coach


Firstly, it’s crucial to note that while this process delves into program creation, it’s tailored specifically for structured programs rather than my personalised 1:1 containers or masterminds. My suite of offerings includes self-paced programs, group coaching, private coaching, and masterminds, each designed to cater to specific needs and aspirations.

If you’re reading during November, you might be wondering about the unannounced mastermind—it’s currently brewing behind the scenes, ready to emerge soon. Stay alert for exciting updates and exclusive incentives for early birds!

Course Creation Steps

Let’s see what is my course creation process. At the core of my offerings lies ‘Elevate,’ the cornerstone program that has transformed countless lives in the yoga teaching community. It encapsulates everything required to elevate an online yoga business to a six-figure annual scale.

When conceiving new offers, my goal is to complement Elevate rather than replicate it. Creating a replica or duplicating modules wouldn’t serve the purpose. A successful yoga business demands a comprehensive approach encompassing all facets provided within Elevate.

Identifying Opportunities

So when I want to create something new, I introspect—identifying my areas of expertise, the subjects people seek guidance on, and what aligns seamlessly with Elevate. My forte lies in crafting high-converting content, nurturing ideal client relationships without a daily social media grind, designing sought-after online courses with magnetic messaging, and orchestrating transformative curricula and course structures. Moreover, I excel in diversified launch strategies—from social media selling to email automation and beyond.

So, considering my strengths and the current needs of yoga teachers within Elevate, I set my sights on creating the ‘Podcast Launch Plan For Yoga Teachers.’ The decision came from numerous inquiries within Elevate about my podcast journey. Instead of dispensing bits of advice, I amalgamated insights on platform selection, equipment, and actual podcast launching into a comprehensive pre-recorded course.

Crafting Curriculum & Approach

Crafting the curriculum involves understanding teaching styles and preferences. Personally, I favor action-oriented, concise modules over lengthy videos. The aim is simplicity—eliminating unnecessary elements and focusing solely on what clients need for tangible results. The Podcast Launch Plan starts with foundational aspects like defining the target audience, branding, tech essentials, recording, and editing—all conveyed in a straightforward manner.

The creation process isn’t just about expertise but also about aligning seamlessly with clients’ existing endeavors. This ensures a natural progression and resonates with their needs, fostering a loyal clientele based on trust in my offerings’ relevance and quality.


Understanding Audience & Messaging

Messaging plays a pivotal role—understanding the desires, challenges, and aspirations of the target audience. This involves market research initially, which evolves over time with a deep understanding of the clientele.

For instance, the Podcast Launch Plan appeals to yoga teachers seeking diverse content platforms beyond Instagram. They envision a simple, authentic business without overwhelming social media commitments—a niche the program caters to perfectly.

Once the topic, curriculum, and messaging align, the focus shifts to launch strategies. A tailored, streamlined launch plan specific to the program’s scope is implemented—a meticulous process learned and refined over time.

This glimpse into my process sheds light on the meticulous planning and alignment involved in bringing forth impactful programs. Whether it’s the Podcast Launch Plan or Elevate, each offering is a result of thoughtful curation, ensuring it resonates and serves its intended purpose within the yoga teaching community.

If you’re eager to join in on any of these programs or want more details, reach out via Instagram DM at @yogacareerwithgwen or visit the link in my bio. Keep an eye out for the official announcement regarding the Podcast Launch Plan’s doors opening soon!

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Helped hundreds of women build their dream businesses, breaking the rules and becoming their most authentic self since 2016, from a tiny island called Nusa Lembongan, located next to Bali (Indonesia). I love freediving and spending time with my 2 rescue doggies, hubby and 6 years old boy.

I'm GWEN — Business mentor & mindset coach

I am a Business Coach for Online Coaches, Service Providers, and Creators who are scaling to 6 figures with killer messaging, refined offer suite and NO BS coaching.

How can you trust that I’ll help you build a profitable, scalable business that supports the life you want? Because I’ve done it myself and helped over thousand online entrepreneurs do the same!

With dozens of online programs bringing tons of recurring monthly revenue for 4 years, and over thousand clients, I know exactly what you need to build a sustainable, simple and scalable business online.

My mission is to help you create a beautiful business you love that allows you to work less and earn more. It's not just about making a living—it's about feeling more empowered than ever, achieving amazing results in your business and life, and knowing you have the confidence and tools to do anything.

As a mom of a 6 years old boy living on a tiny 7km2 island in Asia, making multi-six-figures every year, only working 4 days per week, I know you can have it all. 

Ready to create a business that supports the life of freedom and success you deserve? This is just the beginning...

Hi, I'm Gwen!

Yes, please!

The first step to launch is to grow your community with ideal students! Grab this free PDF Guide with 30 free resources ideas you can create to attract the perfect students in your online community and grow your email list before announcing your program!

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