Many yoga teachers hit a wall after their first few course launches, seeing only a handful of sales before moving on to their next idea. This cycle can lead to discouragement and, for some, the decision to give up. The root issue? Most courses aren’t designed with scalability in mind.

The Common Pitfall in Yoga Business Expansion

A prevalent issue among yoga instructors is the approach to selling their courses—create, sell, and then hastily move on to the next project. This strategy often results in a series of one-time efforts with limited success and sustainability. The critical oversight here is the lack of a system to continuously attract and enroll students without the need for constant, direct selling or heavy reliance on paid advertising.

Introducing the Evergreen Funnel: Your Path to Sustainable Growth

The game changer for my yoga business was the implementation of an evergreen funnel—a system that sells your courses 24/7, 365 days a year, without your constant involvement. This doesn’t just free up your time; it transforms your business into a scalable model capable of reaching and converting students around the clock.

What is an Evergreen Funnel?

An evergreen funnel is essentially a marketing and sales mechanism that operates continuously. It automates the process of guiding potential students through the journey from discovering your offer to making a purchase, without requiring you to actively promote your courses every day.

The Biggest Mistake to Avoid

Before diving into building your funnel, be wary of the trap many fall into: neglecting the customer journey. A funnel that’s too aggressive or skips essential nurturing steps can turn potential students away. Your funnel should be a smooth path that leads prospects from initial awareness to the decision to enroll, providing value and building trust at every step.

Key Components of a High-Converting Evergreen Funnel

1. Irresistible Lead Magnet: Start with a compelling free offer that captures interest and email addresses. Without this, there’s no entry point into your funnel.
2. Engaging Follow-Up Sequence: Once someone opts in, an automated email sequence can nurture them towards making a purchase. This sequence is crucial for building a relationship and guiding potential students to your paid offerings.
3. Compelling Offer Conversion: The final step is converting these nurtured leads into paying students. This requires a clear, appealing presentation of your course that aligns with the needs and desires of your audience.

Implementing an evergreen funnel means your business can flourish without requiring you to be constantly active in selling, allowing you to focus more on what you love—teaching yoga and impacting lives.

My Journey to Hundreds of Students

Using an evergreen funnel, I managed to enroll hundreds of students into my online yoga courses without direct launches or paid ads. For example, my last funnel for an Ashtanga yoga course at $257 led to 78 enrollments, generating over $20k in revenue, all on autopilot.

Upcoming Course: Passive Income Academy

To help other yoga teachers achieve similar success, I’m launching the Passive Income Academy. An online self-paced course for yoga teachers ready to launch an evergreen funnel to automate their sales and scale their revenue without working more hours.

Stay tuned for an exclusive early sign-up bonus and a substantial discount for the first 15 registrants. If you’re interested, send me a direct message with “WAITLIST” on Instagram, and I’ll ensure you get all the details first.

I’m truly excited about launching the Passive Income Academy. This isn’t just another course; it’s a transformative experience designed to elevate your yoga teaching business to levels you’ve never imagined. It’s about making your income as flexible as your yoga poses, ensuring that you’re not just teaching more classes, but you’re also earning more while doing less.

Join me, and let’s turn your passion for yoga into a thriving, sustainable business that supports your lifestyle, allows you to reach more students, and creates the impact you’ve always dreamed of. Your journey to financial freedom and a fulfilling career in yoga teaching starts here.

Remember, the key to success in the online world is not just hard work but smart work. By setting up an evergreen funnel, you’re not just working for your business; your business is working for you. Let’s make your yoga business a source of joy, not just for you but for the hundreds of students whose lives you’ll touch.

See you on the mat, and in the Passive Income Academy.