How to Build an Ecosystem Around One Signature Offer as a Yoga Teacher

May 27, 2024

Yoga Career

How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

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Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

Growing your income as a yoga teacher gets a lot easier when you build an ecosystem around one specific offer. This strategy not only simplifies your business model but also maximizes your revenue and impact. In this blog post, I’ll guide you through the steps to create a thriving ecosystem around your signature offer, allowing you to scale your online yoga business efficiently.

Step 1: Define Your Signature Offer

Your signature offer is the core of your ecosystem. It should be a clear, transformative program that addresses a significant pain point or desire for your ideal students. Think about a program that delivers profound results and can become the foundation of your business.

For example, my signature offer is a 6-month program called Elevate. This program is designed to help yoga teachers build their online businesses from the ground up, including everything from getting organized to marketing strategies and personalized coaching. Elevate helps yoga teachers create their first online yoga offerings and make sales, with participants typically making between 8 and 30 sales for their first launch.

This is the main offer, the queen of my offers. Everything else I create either nourishes this offer or complements it.

Step 2: Create Supporting Offers

Once you have your signature offer, think about additional products or services that can support and enhance it. These could be smaller, more affordable offers leading to your main program or high-ticket offers that act as a level 2 after students have completed your signature offer.

In my ecosystem, the $44 mini-course called The 50K Method serves as an entry-level offer. For those who have completed Elevate and want to scale their business to consistent $5k-$10k months, I offer The Momentum Mastermind. Additionally, I have mid-tier offers like Effortless Content, The Podcast Launch Plan For Yoga Teachers, High Ticket Offer, and The Passive Income Academy. These offers complement my signature program without competing with it, ensuring client retention and ongoing engagement.

Step 3: Develop a Value Ladder

A value ladder is a sequence of offers that increase in value and price. Start with a freebie to attract potential students, then offer a mini-offer, a mid-tier offer, and finally, your signature offer as the high-ticket item. This model allows you to start with one offer and gradually create more income through self-paced courses that generate passive income every month.

For instance, I often speak about having a freebie, a mini-offer, a mid-offer, and an anchor offer. You can also add a 1:1 offer if your anchor offer isn’t a 1:1 program. This approach builds a comprehensive business model that caters to different stages of your students’ journeys.

Step 4: Foster a Community

Building a community around your ecosystem is crucial. Not everyone will resonate with your teaching style, so it’s important to have a platform where people can experience your approach before signing up. This can be a podcast or live sessions on social media.

Creating a community allows you to serve your students better and build lasting relationships. My community feels like a family, and I create offers specifically to serve them, helping them build online yoga businesses that generate income even years after launching.

Step 5: Implement an Evergreen Funnel

An evergreen funnel allows you to consistently attract and convert new students into your ecosystem. This automation frees up your time to focus on new projects or simply take a break. Setting up a passive income funnel, also known as an evergreen funnel, will help you get sales on autopilot.

This tool is especially useful when you have multiple offers. It allows your audience to receive personalized email sequences that provide value and present the perfect offer based on their interests.

Step 6: Continuously Improve and Adapt

Always be open to feedback and willing to adapt your ecosystem. Pay attention to what’s working and what isn’t. Ask for feedback from your students and use it to improve your offers and overall strategy.

I take feedback from my students very seriously and constantly implement their suggestions to enhance their experience. This ongoing improvement ensures that my business remains relevant and valuable.

Conclusion: Embrace the Ecosystem Approach

By building an ecosystem around your signature offer, you can create a streamlined, efficient business model that maximizes your impact and revenue. This approach allows you to provide continuous value to your students and establish a strong, supportive community.

Remember, it all starts with a clear, transformative signature offer. From there, build supporting offers, develop a value ladder, foster a community, implement an evergreen funnel, and continuously improve.

If you’re ready to build a thriving ecosystem around your signature offer, send me a DM with the word ECOSYSTEM on Instagram here, and I’ll guide you on the next best step for your business.

Thank you for reading, and I hope to hear from you soon.

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How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

You'll also love

search the post index

MORE ABOUT ME

Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

I am a Business Coach for Online Coaches, Service Providers, and Creators who are scaling to 6 figures using killer messaging, irresistible offers and simple sales strategies.

How can you trust that I’ll help you build a profitable, scalable business that supports the life you want? Because I’ve done it myself and helped over thousand online entrepreneurs do the same!

With dozens of online programs bringing tons of recurring monthly revenue for 4 years, and over thousand clients, I know exactly what you need to build a sustainable, simple and scalable business online.

My mission is to help you create a beautiful business you love that allows you to work less and earn more. It's not just about making a living—it's about feeling more empowered than ever, achieving amazing results in your business and life, and knowing you have the confidence and tools to do anything.

As a mom of a 5 years old boy living on a tiny 7km2 island in Asia, making multi-six-figures every year, only working 4 days per week, I know you can have it all. 

Ready to create a business that supports the life of freedom and success you deserve? This is just the beginning...

Hi, I'm Gwen!

Yes, please!

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