If you’ve been trying to scale your coaching business but find yourself stuck with one or two offers that aren’t bringing in consistent revenue, you’re not alone. The problem isn’t just about having more offers—it’s about having the right offers that work together strategically to create a smooth customer journey.
Here’s the truth: You only need three offers to scale your coaching business to six figures. Let’s break them down.
1. Low-Ticket Offers: The Gateway to Your Brand
Low-ticket offers aren’t just for “low-level” clients. These products solve specific, immediate problems for your ideal clients and give them a taste of your expertise. Think digital downloads, mini-courses, or workshops priced under $100.
Why they work:
- They attract new clients who might not be ready to invest in higher-ticket options yet.
- They establish trust and credibility, paving the way for upsells.
2. Mid-Ticket Offers: Actionable Results, Fast
Your mid-ticket offer is where you deliver clear, actionable results in a short amount of time. These are typically group programs, self-paced courses, or intensive workshops priced between $500 and $2,000.
Key focus:
- Provide a tangible outcome that solves a specific problem.
- Limit the time commitment so clients can quickly see results.
3. High-Ticket Offers: The Full Transformation
High-ticket offers are your most premium option, offering deep support and transformation. These are for clients who are ready to go all-in. They might include one-on-one coaching, masterminds, or retreats priced $3,000 and up.
Why they’re essential:
- They cater to your most committed clients who want personalized guidance.
- They generate significant revenue with fewer clients.
How to Make It Work
The magic happens when these three offers flow into each other seamlessly. For example, a client might start with your low-ticket workshop, see results, and join your mid-ticket program. After that, they’re primed for your high-ticket mastermind because they’ve already experienced the value you bring.
To build a six-figure business, you only need between 30 and 50 clients per year if you structure your offers and pricing correctly. The goal isn’t just more offers—it’s smarter offers.
Ready to Get Started?
If you want to create your first online course and add an extra $2K/month to your income, Elevate is for you. This 3-month program gives you the tools, strategy, and support to create and sell out your first offer with confidence.
view + leave comments . . .