Are you stuck in your coaching business, wondering why you’re doing everything right but not seeing the results you desire? Here’s the hard truth: 95% of online business owners are spinning their wheels, stuck in a cycle of overwork and under-delivery. Only 5% of coaches are thriving—making consistent 5-figure months, scaling their businesses sustainably, and loving what they do.

If you’re not in that top 5%, it’s not because you lack talent or opportunity. The difference lies in mindset, focus, and execution. The 5% Rule is your wake-up call to shift how you operate so you can stop surviving and start thriving in your coaching business.

Let’s break down what the top 5% of coaches are doing differently—and how you can implement these strategies to grow your business.

1. Simplify Your Business

One of the most common mistakes coaches make is overcomplicating their business. Your backend doesn’t need to look like a tangled web of disconnected systems. Complexity creates confusion—not just for you but also for your clients.

Top coaches streamline everything. They build clear systems for:

• Content creation (e.g., templates and processes to avoid relying on inspiration).
• Client onboarding (making it easy for clients to understand and engage with your program).
• Scaling offers (having an intentional path from one offer to the next).

When you simplify, you free up mental energy to focus on what really matters—your clients and your growth.

2. Focus on Revenue-Generating Activities

If your business isn’t generating revenue, it’s not a business—it’s a hobby. Top coaches prioritize activities that directly lead to income, such as:

• Creating and optimizing offers that align with your audience’s needs.
• Actively selling and marketing (e.g., running campaigns, engaging on social media, and following up with leads).
• Delivering exceptional results to retain clients and build word-of-mouth referrals.

Posting about your dog or tweaking your website endlessly won’t bring in sales. Top coaches focus on messaging and strategies that convert leads into paying clients.

3. Show Up Consistently

Visibility is non-negotiable. If you’re not showing up, you’re not building trust or authority with your audience. Top coaches understand the power of consistency—even when it feels uncomfortable.

Consistency looks like:

• Regularly posting content that speaks directly to your ideal clients’ pain points and desires.
• Engaging with your audience in meaningful ways, such as responding to comments and answering questions.
• Showing your face and sharing your story to build personal connections.

When you’re consistently visible, you position yourself as the go-to expert your audience needs.

4. Build a Personal Brand

People buy from people, not faceless businesses. The best coaches leverage their personal brand to create trust and connection. Your personal brand should communicate:

• Who you are and what you stand for.
• Your unique story and the transformation you provide.
• Your expertise and authority in your niche.

Infuse your personality into everything you do—your emails, videos, and social media posts. A strong personal brand is what sets you apart from the sea of coaches online.

5. Invest in Mentorship and Self-Growth

Even the best coaches don’t go it alone. The top 5% understand the value of mentorship and ongoing learning. A mentor provides:

• Accountability to stay focused on your goals.
• Expert guidance to refine your strategies and avoid costly mistakes.
• Feedback to help you see blind spots and improve.

Constant learning and mentorship aren’t optional—they’re essential for staying ahead in the fast-changing coaching industry.

6. Think Long-Term

The top coaches don’t chase quick wins or fall for overnight success hype. They focus on building sustainable businesses that align with their values and goals.

This means:

• Delivering exceptional results for clients to build retention and referrals.
• Creating systems that allow for scalable growth.
• Prioritizing long-term strategies over short-term gimmicks.

Long-term thinking shifts your focus from “How can I make money now?” to “How can I create a business I love that serves clients for years to come?”

Ready to Join the 5%?

The strategies above are not theory—they’re what top coaches are using to build businesses that thrive. If you’re ready to stop spinning your wheels and start implementing systems that work, Gwen’s Scalable Mastermind might be exactly what you need.

This exclusive mastermind is limited to 10 women who are ready for hands-on mentorship to grow their businesses to consistent 5-figure months. Spots are filling fast—don’t miss your chance to join.

👉 Apply Now: Scalable Mastermind Application