Why Some Coaches Scale Fast While Others Stay Stuck (And How to Make Sure You’re Not One of Them)

March 30, 2025

Leadership

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Helped hundreds of women build their dream businesses, breaking the rules and becoming their most authentic self since 2016, from a tiny island called Nusa Lembongan, located next to Bali (Indonesia). I love freediving and spending time with my 2 rescue doggies, hubby and 6 years old boy.

I'm GWEN — Business mentor & mindset coach

Some coaches hit 10k months in their first year of business. Others stay stuck at 2–3k/month for years, wondering what they’re doing wrong. And let’s be real: it’s not about being better. It’s not about luck. It’s about how they move.

If you’re watching coaches around you scale their businesses fast while you’re still piecing things together, this blog will show you exactly what they’re doing differently—and what you can start doing right now to finally scale your coaching business.

I’ve coached hundreds of women and seen the same patterns repeat over and over. The ones who grow fast don’t necessarily have more talent, better content, or even a bigger audience. They have better strategy, stronger mindset, and more powerful execution. Here’s what they do differently:

1. They Make Fast, Logical Decisions

Waiting doesn’t create clarity. Movement does. Coaches who scale quickly don’t sit in indecision. They look at what they want, make a logical choice based on that vision, and move now—not next week.

They don’t wait to feel “ready.” They act while the idea is hot. Got an idea for a new offer? They open a Google Doc, outline the program, and start selling.

If you’re stuck between three offers, procrastinating on a launch, or going back and forth on a mentorship you know you need—this is your sign. You’re slowing down your own momentum.

2. They Prioritize Visibility Over Perfection

You cannot scale your coaching business if no one knows you exist. But here’s where most people get it wrong: they think they need a perfect feed, a polished brand, or the “right” words before showing up.

Meanwhile, coaches who are scaling fast are focused on being seen—imperfectly, consistently, and everywhere their clients are.

They’re doing IG Lives, getting on podcasts, showing their face, and saying something that matters. They don’t overthink. They publish and move.

Perfection is a business killer. Visibility is the fuel that gets you clients. Choose wisely.

3. They Sell Every Day Without Apologizing

If your audience doesn’t know what you offer, how to buy, and why it’s the best option… that’s a problem. Coaches who scale don’t “mention” their offer once in a while. They sell daily—with clarity, confidence, and certainty.

They don’t sound desperate or robotic. They explain the transformation. They talk about results. They speak directly to the problems their audience has and show them the solution.

And no—they don’t worry about being “too much.” Because they know if someone isn’t buying, it’s not because they’re showing up too often—it’s because they’re not clear or confident enough in their message.

4. They Don’t Spiral Over Slow Results

A flopped launch or a quiet week doesn’t derail their confidence. Why? Because they don’t expect business to always be easy. Coaches who scale fast understand that business has cycles.

They evaluate, tweak, and keep going. No victim energy. No disappearing from Instagram for 3 weeks. No blaming the algorithm.

This mindset alone is a game-changer. Long-term success isn’t built on short-term emotions. It’s built on consistency and adaptability.

5. They Lead with Certainty—Before the Results Are There

This one’s the most important. If you want to know how to position yourself as an expert, start showing up like one. Right now.

You don’t need a certain income level, number of clients, or brand aesthetic to claim your space. You just need certainty. Coaches who grow fast show up like it’s already done.

They don’t wait until they’re “big enough” to act like a leader. They start now. And that energy attracts clients who want to be led.

6. They Build a Business That Can Hold Hard Seasons

Let’s not pretend life doesn’t get in the way. The difference is that coaches who scale fast don’t let their entire business crumble when life gets hard. They’ve built systems, structure, and support so they can keep showing up even when things aren’t perfect.

They don’t ghost their business when things are hard. They might take care of themselves—but they keep their business moving.

This is what separates a hobby coach from a CEO.

So… Are You Moving Like the Coach Who Scales?

If you want to grow fast, your energy, actions, and mindset need to reflect the version of you who’s already there.
You don’t need a miracle strategy. You need to make decisions, show up consistently, and move like your success is inevitable.

And if you’re making 2–5k/month right now and ready to go all in on scaling to consistent 10k months—this is exactly why I created the 10K Sprint.

What Is the 10K Sprint?

The 10K Sprint is an 8-week 1:1 intensive for coaches who are ready to move.
We cover your offers, messaging, sales system, and mindset—everything you need to build a 10k/month business that actually fits your life.

What’s included:
✅ 4 private coaching calls over 8 weeks
✅ 4 days/week messaging access for questions, review, feedback
✅ Strategic support on your sales process, offers, marketing, and mindset
✅ Hands-on accountability to help you implement and move

This is not a passive course or pre-recorded module stack. This is real-time, high-touch, focused growth support.

📲 DM me “10K SPRINT” on Instagram to grab one of the 2 spots available now.

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Helped hundreds of women build their dream businesses, breaking the rules and becoming their most authentic self since 2016, from a tiny island called Nusa Lembongan, located next to Bali (Indonesia). I love freediving and spending time with my 2 rescue doggies, hubby and 6 years old boy.

I'm GWEN — Business mentor & mindset coach

I help ambitious women build six and multi-six-figure businesses that are bold, profitable, and fully aligned with who they are,  without following cookie-cutter strategies or burning out trying to do it all.

I’ve built three multi-six-figure businesses from scratch, and I’ve helped hundreds of women refine their offers, master their messaging, step into their power with positioning that actually gets them paid.

I don’t teach one way to grow your business online. I help you find YOUR way. The way that matches your energy, your vision, and your big goals. I know you are building an empire, not a cute little side business. 

As a mom of a 6 years old boy, living on a tiny 7km² island in Asia, running a business I love and working just four days a week, I know that you don’t have to choose between ambition and freedom. You get to have both.

Ready to stop doing business like everyone else and finally become the one people buy from because your content and offers are fire?! Let’s go!!

Hi, I'm Gwen!

Yes, please!

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