If you’ve ever found yourself stuck in overthinking mode, looping the same decision over and over again in your head, you’re not alone. But you’re also not getting anywhere. What’s keeping most women from building real momentum in their business isn’t a lack of information. It’s the inability to move. To trust. To decide.

And that’s what I want to break down today, why fast decision making in business is one of the most powerful skills you can build, and why the women who grow fast aren’t better, smarter, or luckier, they’re just faster to back themselves.

Waiting Is a Decision Too

Let’s get something straight: not investing is still a decision. It’s a decision to stay where you are. It’s a decision to keep hoping that somehow more clarity, more income, or more certainty will magically arrive. But it won’t.

If you keep saying “I just need to think about it,” what you’re actually saying is “I don’t trust myself yet.” That’s the real issue, and it’s why investing in yourself can be so triggering. It’s not just about money. It’s about self-trust. It’s about leadership.

Every time I’ve moved fast, whether that’s hiring a mentor, registering something legal, buying tools, or jumping into a program I knew I needed, it created a new level of momentum and growth. Every single time.

Why Fast Decisions Create Fast Growth

Let’s break it down.

When I’m making a decision, I don’t ask for all the details. I ask two simple questions:

1. Do I want this?
2. Do I trust myself to get the result?

If the answer is yes, I move. No drama. No hesitation. No spiraling.

And this is what most women don’t realize: The energy you bring to the decision is the energy you carry into the container. If you sign up for something with hesitation, fear, or doubt, you bring that same energy into your results. But if you move with clarity and confidence? That’s exactly how you’ll show up once you’re in.

You can have the best coach, the best program, the best strategy, but if you don’t know how to make decisions and move fast, you’ll always find a reason to stall your growth.

Your ROI Doesn’t Come From the Offer. It Comes From You.

A lot of women see investing as a risk. They ask: “What if I don’t make my money back?”

But here’s the truth: The offer isn’t responsible for your ROI. You are.

I don’t ask “will this work for me?” I ask, “am I the kind of woman who makes it work?”

Money is a tool. It flows in and out. It’s not static. And when you use it intentionally, it always comes back, sometimes directly, sometimes through the momentum you build, sometimes through the clarity or confidence you gain. But it always returns.

Most people are investing from a place of hoping someone will save them. I invest from certainty that I will save myself. That I will make it work. That I’m the one who brings the power to the table.

Make Decisions Based on Where You’re Going, Not Where You Are

If I made decisions based on my current income or current circumstances, I’d still be stuck in year one. I move from the version of me I’m becoming, not the one still scared and small.

I use this analogy all the time: If I know I’m trying to get to a lake, and I see a river that flows to it, I don’t need a full map. I get in the boat and trust that even if it’s slow or stormy, I’ll get there.

Most women won’t get in the boat until they know every single turn, every rapid, every delay. But that’s not how business works. You don’t get the full map upfront. You just need to trust that you’re headed in the right direction, and that you can handle whatever comes up along the way.

Why Comfort Is Killing Your Growth

Let me be clear: I don’t invest to stay comfortable. I invest to grow. To stretch. To keep becoming the best version of myself, and the best mentor for my clients.

Most people avoid that stretch. They avoid uncertainty. They avoid not knowing all the answers. And that’s exactly why they stay stuck.

You won’t grow by staying safe. You grow by being brave. By doing what scares you. By backing yourself even when you don’t know exactly how it’s all going to play out.

And the moment you say yes to yourself, that’s when everything changes.

Final Word: You Don’t Need More Time—You Need to Move

Let this be your wake-up call.

If you’ve been hesitating, stalling, or second-guessing… you’re not waiting for the right moment. You’re avoiding the real work of leading yourself. You already know what you want. Now it’s time to decide you’re going to get it.

Fast decision making in business isn’t impulsive. It’s powerful. It’s the difference between watching others win and building something of your own.

So if you’re serious about women in business growth, if you’re ready to stop circling the same decision for another 6 months…

Make the move.

Ready to Move Like the Woman You’re Becoming?

If you’re done stalling and ready to build your business like a CEO, with structure, support, and strategy that actually fits your life, sign up to Elevate Program or The Scalable Mastermind.

👉 Elevate: https://businesswithgwen.com/elevate

👉 The Scalable Mastermind: https://businesswithgwen.com/mastermind